Get to know me
Hi, I’m Rad.
Strategist by day, storyteller by night. I turn culture into content and content into community — fueled by spicy food, weird trends, and a healthy disrespect for the algorithm.
NYC
Creator
NYC lifestyle short-form
Creator
NYC lifestyle short-form
Living, eating, and over-sharing my way through New York — short-form content built for the FYP, not the feed.
On the mic
Event MC + host
On the mic
Event MC + host
Hosting brand activations, panels, and culture nights with the kind of energy that keeps a room awake.
On the floor
Dancer
On the floor
Dancer
Trained in South Indian classical + Bollywood, currently obsessed with hip-hop and fusion choreo.
On TV
TV personality
On TV
TV personality
Featured on Good Morning America and NBC's The Wall — bringing creator energy to legacy screens.
In the room
Influencer + brand events
In the room
Influencer + brand events
Front row at brand activations, launches, and industry nights — turning IRL moments into content that converts.
By day
Strategy consultant + marketer
By day
Strategy consultant + marketer
Fortune 500 strategy and growth work — dashboards, PMOs, and campaigns that actually ship.
What I create
Punchy short-form on TikTok + Reels — loud, fast, and unapologetically me. I rep my South Asian (very specifically South Indian) culture, make content about having a healthy relationship with your parents, and dabble in dance, fashion, beauty, lifestyle, NYC chaos, and travel diaries that don't bore you.
What I'm into
South Asian culture, fun marketing + brand events, food of all kinds, craft cocktails and fusion restaurants, new tech, niche subcultures, the NY Knicks, Karan Aujla, and the messy beautiful business of being online.
Currently open to
Brand partnerships, hosting + speaking, creator strategy consulting, and full-time roles in marketing / brand / growth.
Around the world
Passport stamps.
18%
World
35
Countries
4
Lived in
Asia 7
Europe 17
North America 8
South America 3
Wanna work together?
Brand deals, consulting, hiring — all welcome.