Case studies
Selected brand work.
Hover any campaign for the full breakdown — objective, approach, performance, learnings, deliverables, and audience fit.
National Foods
National Foods Pickles
National Foods Pickles
Objective
Drive awareness of pickle line in South Asian diaspora.
Content approach
Relatable humor + food nostalgia, platform-native TikTok.
Performance
40K+ views, strong saves & shares.
Learnings
South Asian audience over-indexed on shareable comedy.
Deliverables
1 TikTok + 3 IG stories — completed ahead of schedule.
Audience fit
Strong South Asian diaspora resonance, US + UK.
[Restaurant brand]
NYC Restaurant Launch
NYC Restaurant Launch
Objective
Generate buzz for opening week reservations.
Content approach
Behind-the-scenes + first-bite reaction reel.
Performance
120K+ views, spike in reservation traffic.
Learnings
Day-of-launch posting drove highest CTR.
Deliverables
1 Reel, 1 TikTok, story takeover.
Audience fit
NYC foodies + South Asian diners.
[Travel brand]
Travel Brand Partnership
Travel Brand Partnership
Objective
Showcase destination to lifestyle audience.
Content approach
Cinematic vlog + carousel storytelling.
Performance
Engagement rate 2x platform avg.
Learnings
Mixing vlog + photo dump outperformed reels alone.
Deliverables
1 YouTube vlog, 1 Reel, 1 IG carousel.
Audience fit
25-34 lifestyle / travel-curious.