Media kit · 2026

Work with me.

NYC-based South Asian creator redefining what desi lifestyle content looks like — from mother-daughter moments that break stereotypes, to restaurant crawls, dance videos, and late-20s life in the city. Authentic, unapologetic, and community-first.

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Ideal brand partners

★ Priority categories

★South Asian & desi brands★Events & entertainment★NYC restaurants & bars★Tech & devices★Travel & hospitalityBeauty & skincareFashion & accessoriesFood & beverageWellness & lifestyleCultural festivals

Reach & platforms

TikTok

★ Primary

65.9K

followers · 2M+ total likes

@radthot

Instagram

9,447

followers · 128 posts

@radhikathotakura

YouTube

Vlogs

travel & dance

@radthot

TT post views

9.4M

past 365 days

TT total likes

2M+

all time

FYP traffic

86.6%

for you page

TT profile views

122K

past 365 days

* TikTok: May 2025–May 2026. Instagram: Feb–May 2026.

Audience profile

TikTok

@radthot

Gender

Male52%
Female48%

Age range

25–3444.5%
35–4427.2%
18–2414.8%
45–549.9%
55+3.6%

Top countries

USA29.9%
UK5.4%
Canada4.6%
UAE4.4%
Mauritius3.7%

Instagram

@radhikathotakura

Gender

Male60.5%
Female39.5%

Age range

25–3462.2%
35–4420.0%
18–249.6%
45–545.8%
55+2.0%

Top countries

USA55.2%
India26.6%
UK3.2%
Canada2.8%
Australia1.5%

Content pillars

💃

Dance

Bollywood, contemporary & trending audio

🍜

Food & dining

NYC restaurant guides, South Asian eats

✈️

Travel

Vlogs, guides, cultural exploration

👩‍👩‍👧

Mom & me

Redefining desi mother-daughter bonds

🌆

NYC life

Late-20s South Asian woman in the city

✨

Culture & identity

South Asian representation & storytelling

What sets me apart

Authentic desi representation

I spotlight the South Asian experience in a way that's rarely seen: joyful, modern, and deeply rooted in culture without the clichés.

Mom content that hits differently

My mother-daughter content resonates deeply with South Asian audiences who grew up in households where that bond wasn't openly celebrated.

NYC insider perspective

Hyper-local NYC food, bar, and lifestyle content that speaks to young professionals navigating the city.

An audience with real spending power

Over 70% of followers are aged 25–44: established professionals with disposable income for dining, travel, tech, and lifestyle. Not Gen Z window shoppers — actual buyers.

Highly engaged micro community

Micro-influencer audiences trust and act on recommendations at higher rates than macro accounts. 9.4M views in a year with 65.9K followers speaks for itself.

Services & strategy

Creator Partnerships

→ TikTok content
→ Instagram Reels
→ Event coverage
→ Food / travel / lifestyle content

Marketing & Strategy

→ Creator sourcing
→ Campaign ideation
→ Social audits
→ Trend analysis
→ UGC strategy
→ Audience insights

Speaking & Events

→ Panels
→ Hosting
→ Experiential events
→ Restaurant launches

Collaboration types

Rate card

TikTok video

$400–800

per dedicated post

Instagram reel

$300–600

per post

IG story set

$150–300

3–5 slides

YouTube vlog

$500–1,000

integrated mention

Multi-platform

Custom

bundle pricing available

Ambassadorship

Let's talk

monthly retainers

* Rates are estimates based on influencer industry standards and are fully negotiable — pricing may vary based on mutual interest, brand investment, campaign timing, content usage rights, and more. Let's find something that works for both of us.

Let's work together

Radhika Thotakura

rad@radthot.com

New York City, NY

Response time: 24–48 hours

→ www.radthot.com

Get in touch Download media kit

Open to gifted collabs, paid partnerships, and brand trips.